Effective Date: 28th May 2026
Welcome to Surreal Coach App (“we,” “our,” “us”). We are a small, mission-driven startup building this App with care for the people who use it. We are committed to protecting your privacy and to handling your data with the minimum footprint possible.
For the purposes of UK GDPR and EU GDPR, Surreal Digital LTD (registered in England and Wales, with offices at 85 Great Portland Street, W1W 7LT, London, UK) is the data controller responsible for your personal data. You can contact us at surreal@surrealexperiments.com about anything in this policy.
We currently store some of the data you create in the App so that we can operate it and improve our coaches over time. We use this data only internally — we do not sell it, we do not share it with advertisers, and we do not use it to train any third-party AI model. You have the right to request deletion of your data at any time, and we will action that request within 30 days.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application (the “App”). Please read it carefully. If you do not agree with these terms, please do not use the App.
We may collect information about you in various ways. The information we may collect via the App includes:
Personal Data: When you register with the App or use certain features, we may collect personally identifiable information, such as your name, email address, and other contact information.
Usage Data: We may automatically collect certain information when you access the App, including your device type, operating system, IP address, browsing actions, and product analytics events (which screens you visit, which features you use, error rates) so we can understand how the App is performing and where it needs improvement.
User-Generated Content: Any insights, content, or other materials you create or upload within the App.
We use the information we collect only for the following internal purposes:
We do NOT:
Access to your data inside the company is restricted to a small number of team members who need it to operate and improve the App.
Under UK GDPR and EU GDPR, we must tell you the lawful basis we rely on for each use of your personal data. Here’s the breakdown:
We never sell your personal information. Your conversations and insights are confidential.
Your coach responses, transcripts, and after-session insights are generated by AI models (currently OpenAI). The insights summarise patterns from what you said during the session. This is a form of profiling under UK and EU GDPR: we use automated processing to surface personal patterns and produce a personalised reflection.
We do not use this profiling to make decisions that produce legal or similarly significant effects about you. The insights are reflective tools for personal insight only. They are not clinical diagnoses, they do not constitute mental health treatment, and they do not determine your access to services, employment, credit, insurance, or anything else.
You have the right to object to this profiling at any time. If you’d prefer not to receive AI-generated insights, contact us at surreal@surrealexperiments.com and we’ll stop generating insights for your future sessions and delete any already generated.
Our coaches will explore emotions, patterns, and decisions with you. Please use your judgment about what you share. We do not ask about, and we do not want to collect, special-category data under GDPR — including information about your physical or mental health diagnoses, racial or ethnic origin, religious or political beliefs, sexual orientation, trade union membership, or biometric identifiers.
If you do share such information in a session (it’s a coaching app — we understand this happens), you can ask us to delete that specific session, or your entire account, at any time. See Section 8 for how to request deletion.
We may share your information in the following situations:
With Service Providers: We may share your information with third-party vendors and service providers that perform services on our behalf.
For Legal Purposes: We may disclose your information if required by law or in response to valid requests by public authorities.
Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition.
With Your Consent: We may disclose your personal information for any other purpose with your consent.
We use administrative, technical, and physical security measures to protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.
You have the following rights regarding your personal information, regardless of where you live. If you are in the UK or EEA, these rights are guaranteed under the General Data Protection Regulation (GDPR). If you are in California, equivalent rights are guaranteed under the CCPA.
We will not charge you for exercising these rights and will not discriminate against you for doing so.
If you believe we’ve mishandled your data, you have the right to complain to a data protection authority. In the UK, that’s the Information Commissioner’s Office (ICO) at ico.org.uk. If you’re in the EU, you can contact your local supervisory authority. We’d appreciate the chance to address your concern directly first — please email us before escalating if you can.
Surreal Coach is not intended for users under the age of 18. The App explores emotional and reflective material that requires adult judgment. We do not knowingly collect personally identifiable information from users under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at surreal@surrealexperiments.com and we will delete the account and all associated data.
We use the following processors to operate the App. Each processes data on our instructions under a data processing agreement:
If you’d like a copy of the specific data processing agreement we have with a particular processor, contact us at surreal@surrealexperiments.com.
Some of the processors above (Vapi, OpenAI, Deepgram, Apple, Mixpanel) are based outside the UK and the EEA, primarily in the United States. When we transfer your personal data outside the UK or EEA, we rely on appropriate safeguards as required by UK GDPR and EU GDPR:
If you’d like a copy of the specific safeguard for a particular transfer, contact us and we’ll share it.
We keep your data only as long as we have a reason to. Specific retention periods:
You can ask us to delete your data sooner at any time (see Section 8).
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including:
We may send you push notifications through the App. You can opt out of receiving these notifications by changing your notification settings on your device or within the App settings.
We may request access to your device’s location information to provide location-based features. You can disable location services in your device settings, but this may limit certain App functionality.
Surreal Coach is built by a small team that believes coaching should be a private, intimate experience. We currently store your conversations, insights, and account information on Supabase (a database service hosted in the EU) so that we can:
We treat this data with care: access is restricted to a small number of team members, all communication with our database is encrypted in transit, and we never share your individual conversations outside the company.
Our intent is to need less of your data over time, not more. As we grow, we are actively exploring architectures that would let us deliver the same coaching experience while storing less — or eventually none — of your data on our servers. This is an aspiration we are working toward, not a current guarantee. We will update this Privacy Policy as those changes ship.
If at any point you no longer want us to hold your data, see Section 8 to request deletion.
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Effective Date” at the top. You are advised to review this Privacy Policy periodically for any changes.
We do not currently respond to Do Not Track (DNT) browser signals or any other mechanism that automatically communicates your choice not to be tracked online.
If you have questions or comments about this Privacy Policy, or want to request deletion of your data, please contact us at:
Surreal Coach App
Email: surreal@surrealexperiments.com
Address: Surreal Digital LTD, First Floor, 85 Great Portland Street, W1W 7LT, London, UK
By using the App, you signify your acceptance of this Privacy Policy. If you do not agree to this policy, please do not use our App. Your continued use of the App following the posting of changes to this policy will be deemed your acceptance of those changes.